Relationship marketing is an important part of services’ marketing. Comment on this statement by covering the following aspects:
1. The nature of relationship marketing
2. The benefits of relationship marketing for the organisation
3. The strategies in building relationships
Expert Answer
Relationship Marketing
It is the strategies used to develop a strong long-term relationship with the customers.
Nature of relationship marketing
It focuses on creating a brand experiences rather than focusing sale
This helps to attract more new customers and also help to retain the already existing customers for a long term
This was driven by the customers who really want to know that the brands they
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