(Answered) : Relationship marketing is an important part of services’ marketing. Comment on this statement by covering the following aspect

June 27, 2024| admin| 0 Comment| 7:38 pm

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Relationship marketing is an important part of services’ marketing. Comment on this statement by covering the following aspects:

1. The nature of relationship marketing

2. The benefits of relationship marketing for the organisation

3. The strategies in building relationships

Expert Answer

Relationship Marketing

It is the strategies used to develop a strong long-term relationship with the customers.

Nature of relationship marketing

It focuses on creating a brand experiences rather than focusing sale
This helps to attract more new customers and also help to retain the already existing customers for a long term
This was driven by the customers who really want to know that the brands they

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(Answered) : Relationship marketing is an important part of services’ marketing. Comment on this statement by covering the following aspect

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