(Answered) : (1 bookmark) A company is evaluating the potential of a new product. Pursuing the new product can be implemented fully, partial

(1 bookmark)
A company is evaluating the potential of a new product. Pursuing the new product can be implemented fully, partially, or not at all. The success of the new product depends upon consumer acceptance, which can be strong, average, or weak. The table below characterizes the situation.

Consumer
Acceptance

Probability
Of Occurance

PW
Full Implementation

PW
Partial Implementation

PW
Do Not Pursue

Strong 0.25 $78,000 $51,000 $0
Average 0.60 $28,000 $32,000 $0
Weak 0.15 -$55,000 -$10,000 $0

Using a decision tree analysis, determine the preferred implementation plan.

Please show the PW values used to make your decision:
Full Implementation: $

Partial Implementation: $

Do Not Pursue: $

Carry all interim calculations to 5 decimal places and then round your final answer up to the nearest unit. The tolerance is ±3%.

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