(Answered) : Typically, the appropriate metrics to measure email marketing campaigns include the following, except open rate list churn

Typically, the appropriate metrics to measure email marketing campaigns include the following, except

open rate

list churn

average order value

pageviews

Email click-through rates can be improved by

offering free shipping on the landing page

improving the subject line of the email

using stronger calls to action and good images in the email

providing time-limited offers on the landing page

The percentage of individuals who click on an email then visit the

Expert Answer

Ans.1) Success and failures of Email marketing campaign is always measured by the open rate of the emails. It shows that what percentage of customers have actually opened the email and clicked on the subject

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