What factors have changed in the marketplace in how firms dobusiness?
Why are marketing strategies needed to manage challenges?
Expert Answer
There have been a number of changes in the marketplace in howfirms conduct their business operations. We can say that technologyand the internet, which has given rise to the concept of e-commerceis one of the biggest change facing any industry. Data now playsone of the most important roles in the success of a company. Theyuse data f in every aspect from customer activity to sales and evenonline-based activities such as click-through rate. Technology hasbrought in major changes, such as data utilization
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