Four Directional Strategies Firms Use Meet Objectives Q34256076

What are the four directional strategies that firms use to meettheir objectives?

Expert Answer

Directional strategy focuses toachieve specific goals set forth by an organization. These are,

1) Growth strategy:

When a company wants to tapopportunities available in the marketplace then such strategieswill be adopted by it. In this, merger , acquisition,diversification etc. might be utilized as a strategy. For example:If , a real estate company will start its business in automobilesector then it is the strategy of growth .

2) Stability strategy :

In this, a company will work withsame strategy over a longer period of time. As company wants tomaintain