What are the four directional strategies that firms use to meettheir objectives?
Expert Answer
Directional strategy focuses toachieve specific goals set forth by an organization. These are,
1) Growth strategy:
When a company wants to tapopportunities available in the marketplace then such strategieswill be adopted by it. In this, merger , acquisition,diversification etc. might be utilized as a strategy. For example:If , a real estate company will start its business in automobilesector then it is the strategy of growth .
2) Stability strategy :
In this, a company will work withsame strategy over a longer period of time. As company wants tomaintain
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