Can you please answer the following questions in regards to thecompany Amazon? Thank you.
Brand Analysis
Brand Problem:
Current:
New:
Target Customer:
Product/service offered:
Competitive advantage:
Brand name (e.g. Nike):
Brand term (e.g. Just do
it):
Symbol (e.g. Swoosh):
Functional benefits (basic
benefits relating to
performance – e.g. Nike –
a good quality shoe):
Emotional benefits
(benefits that make the
customer feel good – e.g.
Nike – makes you feel fit
and healthy):
Brand concept (the essence of
the brand – e.g. excellence
in performance):
Brand Identity:
Physique – tangible form,
sound, smell, color, feel
Personality – character
Relationship – what is
exchanged, shared
Culture – the system of
values represented by the
brand
Reflection – what is the
aspired image?
Self-image – what is the
image of actual
customers?
Expert Answer
A solution will be
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