(Answered) : Please Answer Following Questions Regards Company Amazon Thank Brand Analysis Brand Probl Q30915978

Can you please answer the following questions in regards to thecompany Amazon? Thank you.

Brand Analysis

Brand Problem:

Current:

New:

Target Customer:

Product/service offered:

Competitive advantage:

Brand name (e.g. Nike):

Brand term (e.g. Just do

it):

Symbol (e.g. Swoosh):

Functional benefits (basic

benefits relating to

performance – e.g. Nike –

a good quality shoe):

Emotional benefits

(benefits that make the

customer feel good – e.g.

Nike – makes you feel fit

and healthy):

Brand concept (the essence of

the brand – e.g. excellence

in performance):

Brand Identity:

Physique – tangible form,

sound, smell, color, feel

Personality – character

Relationship – what is

exchanged, shared

Culture – the system of

values represented by the

brand

Reflection – what is the

aspired image?

Self-image – what is the

image of actual

customers?

Expert Answer 

A solution will be