Marketing Positive Advantages Negative Outcomes Disadvantages Using Competitive Comparativ Q34268399

****Marketing****What are some positive advantages and negativeoutcomes/disadvantages of using competitive/comparativeadvertising?
It seems like there are many more competitive/comparativecommercials produced by Pepsi than there were by Coke. Why mightthis be?

Expert Answer

Positive advantages of usingcomparative advertising are that it promotes the brandcompetitively to the audience. Through this viewer can compare thebrands instantly and make a choice about their purchasing decisionwhich can give leverage to the brand which advertised properly. Wehave seen for advertisement of product like smartphone, television,car etc. where competitive advertisement is chosen and as acustomer, we compare the features and specification of the brandinstantly. In this technique onus is