Marketing question:
Consumers post well over 3 billion images a day on social media(Crimsonhexagon, n.d.), and many of them are SELFIEs. 1) What kindof marketing research and analytics a company can apply to gaininsights? 2) What kind of marketing decisions a company can takefrom these insights?
Expert Answer
1.
The images and selfies can give alot more information than text can. For example, a company may paythe consumer to post a share their images during their meal (lunch/dinner) time on the dining table along with their friends andfamily members. Analysis of these images can reveal extraordinaryinformation such as a) the demography of
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