Marketing Segmentation Actually Represents Consumer Needs Gap Would Best Describe Needs G Q34267203

What marketing segmentation actually represents is a “consumerneeds gap”. How would you best describe a needs gap by an example?If marketers know what needs gaps are, then why are they allowed toexist? Describe a “positioning map” and how it is used by marketersand how it would be used to eliminate a needs gap?

Expert Answer

Consumer Segmentation analysis is one of the most importantmarketing analysis tool. This analysis helps in analyzing theconsumer preference and their purchasing characteristics. Some ofthe consumer characteristics which help in defining theirsegmentation are: age, sex, gender, educational level, lifestyle,attitudes, etc. Based on the market segmentation, the marketingplan