Marketing Study Consumer Behavior Discuss Five Reasons Use Example Help Explain Five Point Q34322724

Why, in marketing, do we study consumer behavior? Discussfive reasons, and use a example to help you explain each of yourfive points.

Your post must be at least 500 words long.

Expert Answer

Consumer Behavior or Buyer Behavior is the behavior exhibited byany individual while buying, consuming and also at the time ofdisposing off any particular product or services. It is verycomplex because each consumer has different mind and attitudetowards purchase, consumption and disposal of product and thereforethese behaviors can be affected by multiple factors. Thusunderstanding consumer behavior becomes very important for anyorganization before launching a product. Additionally, studyingconsumer behavior helps in