Mercy Health System has two staff awards: “Above and Beyond theCall of Duty” (ABCD) and “Someone to Admire and Respect” (STAR).Both are intended to recognize individuals for exceptional effort.Nominations come from patients, colleagues, or guests. A committeereviews and ranks them. Personal letters are sent to the awardees’home address, and recipients are identified in departmentalmeetings. Similar programs (they have various names) often involvesmall prizes, like a dinner-for-two gift certificate. Bronson has agift drawing for recipients. Should every well-managed healthcareorganization have a similar program? Can you describe to a customerstakeholder why the program is (or is not) a good idea?
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