Scenario planning in Silicon Valley
Peter Schwartz predicted the future for Shell – and the movieMinority
By Adam Gale inShare
Published: 04 Oct 2018
There’s a famous scene in the film Minority Report, where TomCruise goes shopping. The store scans his retinas as he enters, andthe holographic sales assistants start calling him by name,offering personalised suggestions and advertisements.
Parts of that scenario are already coming true. Down the road incentral San Francisco, there’s a store, open to the public, calledStandard Market that uses facial recognition technology to create africtionless shopping experience – no cashier, no queues. Similarexperiments have already been run by Amazon at its
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