Scenario
Pigs R Us is a second generation, family-ownedRichmond-based company with about 400 employees. It slaughters,manufactures, and sells pork food products. Pigs R Us(PRU) is a low-tech, hands-on, “bricks and mortar” type of companywith solid brand recognition, an impeccable reputation for highquality and ethical standards. The processes used in manufacturingare with the highest ISO20002 standards, and the plant ismaintained immaculately. The personnel are comprised of an olderwork force (average employee age is late 40s). There is littlestaff turnover, though lately there have been a diverse group ofyounger workers joining the company. There has been an impressiverecord of speedy state and federal new-product
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