Westjet Keeping Marketing Trends Christmas Miracle Campaign Q34221274

Howdo westjet keeping up with marketing trends through its ChristmasMiracle campaign?

Expert Answer

Answer

In this era of cut throat competition and profit maximizingatmosphere, the WestJet airlines had changed the entire businessrunning scenario. It’s Christmas miracle campaign is a veryeffective step to gain loyal customers and to strengthen customerbase. Being a low priced airfare career the airline gainedremarkable market and potential customers who are overwhelmed bytheir campaign and surprise on the eve of xmas. It focused on thetime element so that they can have a huge impact on the people andcustomers, so they chose Christmas as a festive opportunity tosurprise and gain