Reflect New Rules Marketing Described Parise Guinan Weinberg Important Using Facebook Exam Q34211626

Reflect on the new rules of marketing as described byParise, Guinan, and Weinberg. Why are these important? UsingFacebook as an example to represents these values.

Expert Answer

Answer: As per the Parise, Guinan,and Weinberg the different principles of marketing are asbelow:-

• Rather than only talking to the customer, the marketer mustwork with them in the entire marketing process. For example;Facebook always tries to involve the users by inviting them to findo the different flaws in their website and in return the companyrewards the users for the same.
• Different reasons can be provided to the customers in order tohave active involvement in the
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