Reflect on the new rules of marketing as described byParise, Guinan, and Weinberg. Why are these important? UsingFacebook as an example to represents these values.
Expert Answer
Answer: As per the Parise, Guinan,and Weinberg the different principles of marketing are asbelow:-
- Rather than only talking to the customer, the marketer mustwork with them in the entire marketing process. For example;Facebook always tries to involve the users by inviting them to findo the different flaws in their website and in return the companyrewards the users for the same.
- Different reasons can be provided to the customers in order tohave active involvement in the
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