Question Description
- What is the purpose of conducting an experiment? How does an experimental design accomplish its purpose?
- What are the advantages and disadvantages of an experimental design in a business study?
- What is more important in an experimental study, designing the study in order to make strong internal validity claims or strong external validity claims? Why?
- In an experiment, what is a control? What is the purpose of a control group? Of single or multiple comparison groups?
- What are confounds? Give an example of a design that has three confounds. Describe three ways to alter the design to address these confounds and explain
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