Question Description
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
- For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
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