Question Description
- Compilation of the key external and internal strategic factors (SWOT) – this can be a
chart that summarizes your findings from the external (assignment # 1) and internal
analyses (assignment # 2)
GENERIC STRATEGY (answers the questions – Where are we heading? Where would we
like to be?)
- What generic strategy does your company employ? Support your choice with evidence
from the company’s organizational and strategic activities.
DISCUSSION & RECOMMENDATIONS (answers the questions – Are we on course? How
do we get there?)
- Using your SWOT analysis, the company’s current generic strategy and the strategic
objectives from Assignment # 1:
- Should the company stay the course and stick with
OR
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