Question Description
Current events play an important role in this course. Therefore, you are encouraged to regularly readarticles related to international marketing in newspapers and (business) magazines, such as The WallStreet Journal, The Globe and Mail, The Economist, Business Week, Canadian Business, Fortune,Forbes, and even in publications like Time and Maclean’s.
To structure this effort during the semester, you are required to complete a portfolio of executivesummary briefs of newspaper/magazine articles. This activity involves reading one article per week(from Jan 22nd to Feb 22nd- 4 weeks, not including Winter Break week) that is relevant to one of thetopics in the course
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