(Answered):See The Requirement 3 . . . .

Question Description

For this second assignment of Business Profile final project, you need to develop a 3-5 page document (12 font, double-space) on the Marketing Strategy and practice of the firm/company you chose for your project. You can again use Yahoo! Finance or Hoovers.com to conduct research. ( I will give you a sample)

This assignment has essentially two components: Market Research and Marketing Strategy/Mix.

For Market Research, you will be doing research on the industry as a whole (rather than just on the firm you are covering), such as market growth and trends. Try “http://biz.yahoo.com/ic/” for research on the particular industry