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Colins,

Intelligence gathering is a tool used by companies all across the world and it is done in many different ways. “Gathering intel is critical step in a successful competitive intelligence process.” For a company to be successful they have to be in-tune with what is going on in the world. Identifying what the competition is doing and how to set themselves apart from them. One of the most important key factors to competitive intelligence is learning from the successes and failures of those that around (Crispo, 2015). The overall significance stems from being able to adapt and grow