(Answered):Please Two Of The Question Below About Business Marketing Buyer Behavior And Reply At Least 200 Words Each . . . .

Question Description

Hotels targeting Millennials – Differentiation and Positioning

Moxy Hotels is Marriott International’s new millennial-focused boutique hotel concept.

Moxy – Meet Moxy Hotels

Homepage: http://moxy-hotels.marriott.com/ (Links to an external site.)Links to an external site.

Hilton Worldwide recently announced a new brand targeting those who has a Millennial mindset.

Explore Tru by Hilton

Homepage: http://tru3.hilton.com/en/our-story/index.html

After watching the videos and exploring their sites, discuss how each brand differentiates itself and comment on which one is more appealing to you.

Starbucks and consumer lifestyle

Watch the video case of “Starbucks”. Feel free to watch additional videos available in YouTube.

How does Starbucks use consumer lifestyle to market its products?