(Answered):Patagonia And Walmart Join Forces For The Environment . . . .

Question Description

Small Meets Big: Patagonia and Walmart Join Forces for the Environment

When Yvon Chouinard started rock climbing as a teenager, he never dreamed his passion would lead to the ownership of two companies and a lifelong passion for preserving the planet. But 55 years later, the climber-business person has joined forces with Walmart—a seemingly unlikely partner to spread the word that sustainability is cool.

Chouinard founded Chouinard Equipment to make safer, more environmentally friendly equipment for rock climbers and mountaineers. He didn’t like the way previous generations climbers had destroyed mountain environments. Patagonia, founded in 1972, offered the “soft”