(Answered):Marketing Strategy 2 Questions . . . .

Question Description

1. The marketing environment which includes competitive, economic,political, legal and regulatory, technological and sociocultural forces,surrounds the customer and the marketing mix. These forces can createthreats to marketers, but they also generate opportunities for newproducts and new methods of reaching customers. These forces canfluctuate quickly and dramatically.

• How much control does a marketer have over these environmental forces?
• In your own words, explain why marketing is important to our global economy.
• Explain the pyramid of corporate social responsibility, and for each dimension use a real-world example.

2. Read the assigned Forbes article, 5 steps to planning of successful marketing strategy for the new