(Answered):Lifestyle Segments . . . .

Question Description

Objective: This assignment is to familiarize you with various VALS lifestyle profiles, including your profile, which is a powerful psychographic segmentation tool, and demonstrate the relationship of segment profiles to product/service and communication strategy.

Go to the web site of the Stanford Research Institute (SRI): http://www.strategicbusinessinsights.com/vals/ (Links to an external site.)Links to an external site.

First, read the description of various lifestyle profiles.

Click on Vals Survey on the main page and then “Take the survey” link. Complete the survey (Note: For income question, select an anticipated figure after graduation.)
Examine your primary and secondary lifestyle profiles in detail,