Why is trust important between an enterprise and its customersand how can the enterprise go about earning trust? Illustrate youranswer with examples.
Expert Answer
Trust is very helpful in retaining the customers. When there istrust between customers and companies then the customer has aperception that the product or services offered by the company willmeet his or her expectations for sure. For an example earliercustomers had trust that if they buy Nokia phones then there willbe durability and battery power and they will not suffer from theseissues. So if a customer wants to have a good battery power anddurability in the smart
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