Thoughts Words Situation Analysis Nike Provide Answers Question Company Swot Analysis Indu Q34272809

(What are YOUR thoughts and own words)

1. Situation Analysis for Nike
   1. Provide answers to the question “Where are we now as acompany?”
      1. SWOT Analysis
      2. Industry Analysis
      3. Competitor Analysis
      4. Company Analysis
      5. Customer Analysis/Customer Characteristics

It’s for a 5 year period. As a reminder, amarketing plan is a road map for the marketing activities of thecompany for a specified future time period.

Expert Answer

answer-

Situation Analysis for Nike-

For years, NIKE, Inc. has been the worldwide leader of athleticshoe sales. The company’s successful brand image united competitionand empowerment for the competitive, athletic user. However, NIKEis losing their grasp of the urban, casual runner. These runnersexercise and run for fitness or enjoyment, avoiding