Think Makes Difference Large Small Company Methods Would Effective Retaining Customers One Q34285767

Do you think it makes a difference if you are a large or smallcompany as to which methods would be most effective in retainingcustomers? Which ones do you think would be most effective?

Expert Answer

Small company has obviously limited resources and means todevise and implement innovative methods of customer retention.However, being small, it has lower number of customer relations tobe maintained, which can be done by creating more touch points andproviding them with more personalised and customised experiencewhich can compensate for the big discounts, cash back offers anddeals churned out by associating with big organisations.

Whatever be the methods, the customer