Suggestions Marketers Avoid Marketing Product Brand Names Point Negatively Impact Consumer Q34214003

What suggestions do you have for marketers on how to avoid “overmarketing” their product brand names to the point that theynegatively impact consumer perceptions? Support your response withsome examples, both positive and negative.

Expert Answer

Consumer perception or behavior are influenced due to followingfactors :

a. Economic factors.

b. Psychological factors.

c. Cultural factors.

d. Personal factors.

To make the consumer buy the product, marketers market theirproduct through various online as well as offline channels, such asprint media, social networking, emails, promotions etc. Sometimesdue to over marketing of a product it can create a negative impactupon the customer perception, therefore following tactics can beused by the