From Strategic Marketing for Health Care Organizations byKotler, Shalowitz, and Stevens, please discuss the followingquestions from the text: Chapter 7, Using Market InformationSystems and Marketing Research page 212.
1. Popular marketing metrics such as customer acquisition,satisfaction, and retention can sometimes turn out to be poorindicators of customers’ true perception and, ultimately, marketingsuccess. Explain how these metrics could mask important marketingproblems for hospitals, medical device companies, and health careplans. Chapter 8, Market Segmentation, Targeting, Positioning, andCompetition page 258.
2. All six hospitals in a major market use the benefit of “highquality care” as the basis of their positioning strategy. As a newmarketing consultant
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