Strategic Direction Chipotle Q34237493

What is the strategic direction of Chipotle?

Expert Answer

DENVER, June 27, 2018 /PRNewswire/ — Chipotle Mexican Grill,Inc. (NYSE: CMG) today announced its plans to execute a growthdriven turnaround and outlined its path to real performance whichincludes a clear strategy, strong enabling structure and a newsupporting culture. The company shared the following five focusareas to drive sales and transactions on its special investorcall:

• Becoming an all the more socially pertinent and connecting withbrand to develop love and faithfulness;
• Digitizing and modernizing the eatery experience to beprogressively advantageous and agreeable for clients;
• Running extraordinary eateries with incredible neighborlinessand throughput;
• Being disciplined and focused to enhance the
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