A store that sells art supplies has established the Makerssegment of the VALS™ framework to be the most ideal segment totarget. According to the market segmentation process, which of thefollowing steps must the store undertake next?
a. Finalize the marketing mix or mixes to be used for thesegment
b. Position the product favorably in the minds of itscustomers
c. Complete a situation analysis to determine objectives andthreats
d. Decide on the segmentation approach to be used
Expert Answer
A is the correct answer. After selecting the most appropriatesegment of the market, the store will need to position the productfavourably in the minds of the customers
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