Someone Help Answer Questions Using Dawn Iacobucci Book Marketing Management Thank Custome Q34197156

Can someone help me answer these questions using Dawn Iacobuccibook: Marketing Management? Thank you

1. Who is a customer? Who is a consumer? Who is a buyer? What athree-year-old child be?
2. Which phase of consumption is the most important? Which one isthe most difficult to perform?

Expert Answer

Customer:

A customer can be defined as either an individual or a businesswhich would purchase the goods or services produced by thecustomer. Attracting the customers is the most important goal ofany business because a customer plays an important role in creatingdemand for the goods or the services offered by the business.Advertisement is the mode of competition used