(Solved) : Sustainability Marketing 1 . . .

Question Description

Just do the executive summary. That is my part. under Yu Wang

The executive summary is based on the power point that I upload.

**** Highlight your section on the outline when you are done*****

Executive Summary – Yu Wang

Situation Analysis – Natan Dorfman/ Brandon Rife

1. The Business
   1. The Mission
   2. Description of the Business
   3. Products
2. External Environment
   1. Political Environment
   2. Legal & Regulatory Environment
   3. Technological Environment
   4. Socio Cultural Environment
3. Market Opportunity
   1. Segment Descriptions
   2. Market Needs
4. Competition
   1. Description
   2. Market Share

Objectives – Natan Dorfman

1. Marketing Objectives
2. Financial Objectives

Primary Target Market -Tyler M

1. The Ideal Customer
2. Market Size
3. Market Growth
4. Value Proposition

Brand- Sam Goldberg

1. Core Brand Message
2. Positioning
3. Branding Elements (logo, font, colors)

Product Offering – Phong/Tyler K

Expert Answer

Just do the executive summary. That