Question Description
Read the following scholarly article:
Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industry
JE Thomas
International Journal of Marketing Studies 9 (2), 1-23
Available at:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2927104
http://www.ccsenet.org/journal/index.php/ijms/article/view/66147
In a one to two page summary describe value of market segmentation and identify three potential market segments for martial arts school owners based on the article research.
Expert Answer
Read the following scholarly article:Exploring buyer motivation to improve management, marketing, sales, and finance practices in the martial arts industryJE ThomasInternational Journal of Marketing Studies 9 (2), 1-23Available at:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2927104http://www.ccsenet.org/journal/index.php/ijms/article/view/66147In a one to two page summary describe value of market
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