(Solved) : Situation Analysis 21 . . .

Question Description

This assignment has two major parts. The first part is a Situation Analysis in which you will examine the competitors and customers in your marketplace and discover the challenges and opportunities that exist in your target market. The second part involves the creation of your Value Proposition.

Assignment Steps

Part I

Conduct a Situation Analysis for your selected business opportunity. Include the following details in your analysis:

• Analyze competitors by using the Competitive Matrix and applying appropriate variables for your business.
• Analyze the customers that you wish to attract including current and future customers.
• Compare the specific attributes of your product with those of
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