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Ethnographic research approaches a subject matter from the inside of a groups of subjects Grossoehme, 2014). An example of this would be trying to understand what is like to be the parent of child battling cancer. This type of research can entail researchers being attached to a subject for a certain amount of time and taking notes in order to better grasp their situation.
Ground theory helps us understand why and how behaviors are established, this uses real time data and helps to produce theories that were
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