Question Description
- Who is my audience?
- What is my objective?
- What are the objectives and needs of my audience?
- How can I best express my objective in relationship to my audience’s objectives and needs?
- What specific benefits can I offer to my audience and how can I best express them?
- What opening sentence and paragraph will grab the attention of my audience in a positive manner and invite them to read further?
- How can I maintain and heighten the interest and desire of the reader throughout the letter?
- What evidence can I present of my value to my audience?
- If a resume is enclosed with the letter, how
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