Question Description
HiltonWorldwide has asked you to assessthe threat of Airbnb.Please prepare a 5-6 page report that
includes a description of both Hilton and Airbnb’s business model, as well as discuss customer demands
and profiles of users. The company’s management also asks that you make a recommendation as to best
handle the appeal of Airbnb, and how to potentially reach millennials another potential users of Airbnb.
Team in order to help you get off on the right track in understanding the demands of case analysis I am
providing you with this memo for the Airbnb in 2016. First, I require that you answer the case
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