(Solved) : Marketing Communication And Brand Strategy 27 . . .

Question Description

Part 1 Powerpoint (Nike)

Part 2 Word doc (Caramello Ice Cream)

Pt 1

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

Choose a brand (Nike) and a related brand strategy.

Create a Microsoft® PowerPoint® presentation, which illustrates one traditional media option (print, TV, radio, billboard,