Dixie Showtime Movie Theaters, Inc., owns and operates a chainof cinemas in several markets in the southern U.S. The owners wouldlike to estimate weekly gross revenue as a function of advertisingexpenditures. Data for a sample of eight markets for a recent weekfollow.
MarketWeekly GrossRevenue
($100s)TelevisionAdvertising
($100s)Newspaper Advertising
($100s) Mobile102.55.11.6 Shreveport52.73.23.0 Jackson75.84.01.5 Birmingham127.84.34.0 Little Rock137.83.54.3 Biloxi101.43.62.3 New Orleans237.85.08.4 Baton Rouge219.66.95.8(a)Use the data to develop anestimated regression equation with the amount of televisionadvertising as the independent variable.Let x represent the amountof television advertising.If required, round your answers tothree decimal places. For subtractive or negative numbers use aminus sign even if there is a + sign before the blank. (Example:-300)= + xTest for a significant
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