a current ethical dilemma that is usually taken for granted:users must give up some of their privacy to enable business modelsto work. Companies try to sugar coat this, but upon criticalinspection it is all smoke and mirrors. I believe there is nothingnew. During the popularization of telephone landlines the publicwas warned about being constantly harassed at home by salespeople(Stein, J.L. 1996), which turned out to be a very accurateprediction. Afterwards, mobile phones were accused of being usertracking devices, also a bullseye (Liao, S. 2017). And now socialnetworks are using our personal data with our consent (it is on theterms and
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