my company is ADIDAS
Create an IFE Matrix, (Internal FactorEvaluation) chart of its Strengths andWeaknesses
Choose 8-10 internal factors for the chart and then analyze eachfactor, writing a paragraph for each
discussing the nature of the factor, how it will impact thefirm, and its importance to the future strategy of the firm (i.e.,explain why you assigned the weight and rating score that you didon your chart).
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