Case Study 3-2 Volkswagen of America: Managing ITPriorities (p. 449)
This case study is about the IT project prioritization process atVW of America. Given ten business units within VW, and limitedresources, there is naturally some disagreement on how to spendthose resources. The time period is 2003, and your case study is toprovide guidance for the CIO, Dr. Uwe Matulovic.
Analyze the problems which cause the uneven funding levels of ITprojects. Consider for examples whether the brand groups, theproduct diversification strategy, and/or trends in automotive salesdemographics contributed to the situation.
The Problem section should also analyze their IT strategy from1992-2002. How did it work,
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