BIG DATA GETS PERSONAL: BEHAVIORAL TARGETING Ever get thisfeeling somebody is trailing you on the web, watching your everyclick? Do you wonder why you start seeing display ads and pop-upsjust after you’ve been searching the Web for a car, a dress, orcosmetic product? Well, you’re right your behavior is beingtracked, and you are being targeted on the Web as you move fromsite to site in order to expose you to certain “targeted” ads. It’sBig Data’s dark side. Individual Web sites and companies whosebusiness is identifying and tracking Internet users for advertisersand marketers are collecting data on your every online move.Google,
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