(Solved) : 1 Problem Celcom Described Case People Organization Technology Factors Contributed Problem Q29675872 . . . .

1.What was the problem at Celcom that was described this case?What people, organization, and technology factors contributed tothis problem?

2.What was Celcom’s business strategy and what was the role ofcustomer relationship management in that strategy?

3.Describe Celcom’s solution to its problem. What people,organization, and technology issues did the solution have toaddress?

4. How effective was this solution? How did it affect the wayCelcom ran its business and its business performance?

5. Describe two operational activities and two businessdecisions that were improved by Celcom’s new CRM capabilities.

For each question, try to write your point first, thenrationale of your point, examples you can provide, and re-stresspoint.